David Balogh › Logos

Logos

Dead Umbrella Project

A personal project where I post photos of abandoned umbrellas. Normally the photos are in NYC, but sometimes I find them elsewhere. I also have a British counterpart taking photos across the pond.
Stylelist Logo

After a long and arduous process, the AOL Living team finally chose a new Stylelist logo. To which I commented in passing to the right people, "It looks like a bad 80s magazine logo, and the typography is terrible!" I was then tasked to do a new one, which you see here. Essentially a modified Helvetica, tailored just right.
Parentdish Logo

This fun design came about from several explorations of parent/child relationships. Being part of the AOL network, it seemed fitting to use an emoticon, and a playful one at that. The left one is tilted to portray the P, and the right one tilted to portray the D. The type is a heavily modified Futura.
Morning Rush Logo

A franchise on AOL Living that shows the top 5 video clips from morning shows. This was my comp for the logo. Unfortunately never used.